In order to retain customers who want to turn toward competing advertising providers, platform iAd lowered the minimum cost of advertising campaigns for connecting clients.
If you previously had to give brands a minimum of $ 1 million for the opportunity to broadcast the banners on iOS-devices, now strip down to $ 500 thousand if advertising agencies produce multiple customers, the price starts from $ 300 thousand
And even with such dumping, many advertisers refuse iAd-platform, because its target audience are the only iOS-users. In contrast, cross-platform advertising providers such as AdMob, Millennial Media and Greystripe serve a wide range of mobile systems. And it bothers Cupertino, because by 2014, mobile advertising, according to some projections, would generate $ 2.5 billion
Whatever it was, now exhibited in the App Store more than 425 thousand applications for the iPhone, iPad and iPod touch, which makes obvious advantage to advertisers and developers.