With Aurasma , the application of Autonomy to 4 iPhone, iPad 2 and Android on real world blends with the virtual, in a simple and exciting as never before until now: you can create, directly on the screen of a smartphone ( Android or iPhone 4 ) or of ‘ iPad 2 augmented reality to make its animated also what is normally static and one dimensional.
Aurasma is a technology that is dramatically changing the way we use mobile devices. The platform uses the device camera to observe and recognize the images from the real world, and allows you to overlay the vision of these images, a level of interactive virtual world – such as 3D animation, video or a game – positioned precisely within the context of the image. This approach makes obsolete technology QR codes.
Aurasma may be, for example, used to frame a newspaper page and run the ad for the product the subject of advertising, to start the vacation videos simply by framing the album that have kept their photos, create your own animations , also in 3D, framing pictures, photos, product packaging or any object you want to animate, or start a new trailer for the film simply by framing the billboard located near the bus stop.
” Aurasma has changed the way our customers interact with the brand , “said Gianpaolo Altomari , Marketing Manager Tsubo. ” Readers now become spectators, with static pages that come alive and tell a story more dynamic through the video. It is one thing to describe what it looks like a shoe, but share the journey that crosses the shoe in all the complex steps of its production tells a story much more complete . ”
” Aurasma Beta Lite is available from a few weeks , “said Martina King , Managing Director of Aurasma. ” The fact that you have exceeded one million installations in such a short time is testament to the power of this new technology – and this is just the beginning . ” via
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