Archives for Apple iAd

Apple iAd: trying to compete with Google AdMob

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Advertising platform Apple iAd, announced along with iOS 4 last year, was designed to shake up the mobile advertising business through compelling interactive banners with a concomitant increase in income of publishers and developers.   However, iAd experiences seem difficult to attract new advertisers, so that Apple was forced to lower the bar for a minimum budget for the organization of promotional campaigns. So, if you originally signed the agreement Cupertino only for the amount of at least ...

Apple iAd: prices have fallen

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In order to retain customers who want to turn toward competing advertising providers, platform iAd lowered the minimum cost of advertising campaigns for connecting clients. If you previously had to give brands a minimum of $ 1 million for the opportunity to broadcast the banners on iOS-devices, now strip down to $ 500 thousand if advertising agencies produce multiple customers, the price starts from $ 300 thousand And even with such dumping, many advertisers refuse iAd-platform, because ...
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