The new printed product catalog by IKEA through augmented reality will become interactive. With a special application for mobile devices, users can view video, rotate 3D-model and the “look” through the door of the furniture shown in this issue.
Copies of the annual printed catalog IKEA is 210 million copies. The company believes that augmented reality will be able to provide customers a new experience in selecting furnishings.
As writes Wired, interactive elements appear in the catalog in 2013, its distribution will begin this month. It is worth noting that, for viewing digital content printed catalog will need an Internet connection.