The application for Google + Android platform in the test mode is available NFC-identification tags. To date, the function is relevant only for users with Android 2.3.4 device with built-in scanner NFC (refers to such a Nexus S, for example).
Now NFC-technology Moruo used for text recognition from the tag. Later will be able to join meetings or video chat, and add them to friends using the corresponding tags.
Consideration is being given an application to add the application in the AppStore Google + for iOS. Once it is approved, and NFC-chip will appear in one of the next generation iPhone, this feature can become quite popular.