Nokia, Samsung, Broadcom, Qualcomm and Sony Mobile, as well as 17 other large companies have formed an alliance called the In-Location to advance promising technologies navigation inside buildings and improve their performance. It is about creating the infrastructure and services to provide information in real time to customers located, for example in the hypermarket.

The Alliance will develop a solution that will increase the turnover of trade enterprises, and the client, in turn, will be better able to navigate to find the right product. The project also will develop delivery mechanisms targeted advertising for each individual customer, who will receive information based on their interests.

The press release noted that the approach would introduce a system of identification for maintenance of regular customers, will increase the level of safety in the event of an emergency. Also, reduce the cost of advertising and promotion, and their efficiency will increase, according to participants Alliance In-Location.

 

The pilot project will start later this year, in 2013 it is planned commercial launch. It is expected that at full strength, he will work in the years 2015-2017 – this time networks will be covered by a set of objects.