The French advertising agency Havas Media has conducted a study on Internet media and its comparison with the print media. The results were quite expected: the day a man devotes an average of 37 minutes reading the news online and 22 minutes – watching circuit.
The most popular way of reading is an ordinary Web browsing – 51%, 31% download PDF-version for offline viewing, another 17% used to read a specially provided for mobile applications.
Plates for news regularly use 54% of the owners of these devices. Among the subscriptions to electronic versions of books takes the leading position iPad.