And ‘now in its eleventh edition of the ” Barometer Ipsos – Europ Assistance ” on attitudes and concerns of Europeans on holiday. The survey, conducted on a representative sample of the population in the months of February and March 2011, aims to investigate the propensities, attitudes and travel preferences of the citizens of seven countries: Italy, France, Germany, Great Britain, Spain, Austria and Belgium.
In the beautiful country there is a significant increase of the intentions of departure (78%, +7 percentage points from 2010). Italians are confirmed as European citizens with the highest number of intentions to pack. The Italians, with a budget for the rental of € 2244, are placed in 3rd place in the overall standings after Belgium and Austria, and substantially the same in Germany.
40% of Italians will start this year for one week of vacation . Decrease the departures of 15 days, will remain stable while those of 3 or 4 weeks, however, the prerogative of only about 10% of the sample.
This year for the first time investigates the Barometer ‘ use of smartphones in the early stages of “planning” and “during” the holiday. The research shows that one in four Europeans said to own one, but 57% say they use it less on holiday than the rest of the year, thus the emergence of a desire to “pull” during the holidays.
To Italy is the Palme d’Or for vacationers ” smartphone employees “with the highest percentage of people who “use it most on holidays : 20% of the sample, compared with 12% of the average European.